Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's le ... Show More
Jul 29
Outside the Box: A Bigfoot Costume and a $50 Million Bet
This week, outside the box comes in two flavors: a lawyer in a Bigfoot costume, and a firm that killed its entire legacy media budget and never looked back —--------- Angel Reyes runs a Texas PI firm spending $50 million a year on marketing. All of it digital, none of it billboar ... Show More
46m 59s
Mar 2024
The Lawyer’s Guide to Conversions || Listener LSA Queries
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar. _________________________ So, you’ve just placed a ... Show More
46m 28s
Apr 2023
The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm
Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages. Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a tric ... Show More
1h 31m
Apr 2024
206. How Can Lawyers Grow Their Practices Through Effective Marketing Strategies?
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In this podcast episode, the host, Gary, is joined by Ronnie Deaver, a renowned legal marketing expert with a proven track record of helping law firms grow their practice. Together, they delve into practical strategies, emphasizing the crucial role of marketing, intake, and s ... Show More
33m 47s
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s a ... Show More
28m 49s
Feb 2024
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical disc ... Show More
50m 21s