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51m 40s

You Can't Fake a Handshake: Winning Trus...

Daniel Murray
About this episode
Kelly Cheng, CMO at Goldcast, joins Daniel to talk trust, mind share, and how B2B Marketing can break through when the internet is drowning in AI slop. In a feed full of AI avatars and synthetic everything, the stuff that actually earns trust is the stuff AI can't manufacture. What breaks through in a feed full of AI content, and how do you scale it without ... Show More
Up next
Jul 6
A Marketing Metric You Need To Track | Bathroom Break #115
If you're making budget decisions based on how each channel looks on its own, you're working with an incomplete picture. Daniel breaks down why blended CAC should be the number your whole operation runs against. Blended CAC is your total marketing spend divided by total customers ... Show More
13m 22s
Jul 3
The Formula for Standing Out in the Age of Infinite Content, with Debbie Millman & Christina Bottis | Ep. 430
When AI can spit out infinite content for free, is yelling into the void actually a losing game? In this LIVE panel, Daniel sits down with two experienced Marketers with strong opinions about what to do. Debbie Millman is a designer, author, and educator who founded the world's f ... Show More
41m 24s
Jul 1
Why Marketing Needs To Own Market Research With Molly Strawn-Carreño, Director of Brand Growth at AYTM | Ep. 429
What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do? Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to b ... Show More
52m 21s
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