Success stories are easy to find in eCommerce.
The mistakes, failures, and expensive lessons? Not so much.
To celebrate the 600th episode of the eCommerce MasterPlan Podcast, Chloe Thomas takes a refreshingly honest look at the missteps that have shaped her 20+ years in business and the recurring mistakes she still sees brands making today.
In this special solo episode, Chloe shares a mix of industry-wide pitfalls and personal screwups, revealing the lessons hidden inside each one. From costly hiring decisions and inventory challenges to bad advice and overlooked opportunities, every mistake is pulled at random from her infamous bowl of business blunders—making for an entertaining and insightful episode packed with practical takeaways.
Hit PLAY to hear:
Key timestamps to dive straight in:
[05:58] Costly hiring mistake
[09:10] Managing cash flow with seasonal sales
[11:17] Finding the Right Agency Fit
[15:51] Crafting an effective discount strategy
[18:11] Understanding and recalculating margins
[22:23] Avoiding burnout with balanced work
[24:42] Testing newsletter growth strategies
[28:23] Evaluating eCommerce Strategies
[32:06] Choosing the right product
[36:25] Navigating perimenopause and business impact
[38:45] Dealing with health challenges in business
[40:44] Updating seasonal and automated content
Full episode notes here: https://ecmp.info/600