Most contractors think branding is about logos, colors, and marketing.

It's not.

The strongest brands in the trades do something much more powerful: they attract great employees, create loyal customers, and make growth easier.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Levi Torres, founder of High 5 Plumbing, Heating, Cooling & Electric, to discuss how consistent branding became the foundation for one of Colorado's fastest-growing home service companies.

What started as a simple idea—a high five at the end of every service call—evolved into a recognizable brand that helps attract top talent, improve retention, and create a culture employees are proud to be part of.

Levi shares how High 5 uses social media, training systems, operational consistency, and employee development to build a company that technicians actively want to join.

They discuss:

• Why branding is a recruiting tool, not just a marketing tool
• How company culture influences hiring success
• The power of consistency in building trust
• Why social media has become a recruiting engine
• Creating clear career paths for technicians
• Building training systems that support growth
• How documentation makes scaling easier
• Expanding into HVAC and electrical without losing culture
• The role of AI in coaching and employee development
• Why employee experience directly impacts customer experience

If you're struggling to hire quality people, improve retention, or scale your service business, this episode will show you how a strong brand can solve more problems than you think.

Timestamps

00:00 Building a Social Media Presence
06:12 Naming the plumbing business
08:06 Starting to focus on plumbing
10:54 Importance of personal growth in business
14:23 Adapting Branding During Covid
18:02 Switching to social media strategy
20:02 Social media's role in recruiting
23:38 Training technicians to show passion
26:50 Building a Trusting Work Culture
30:15 Employee system review meetings
35:14 Setting up HVAC systems
38:10 Following systems for success
41:22 Customer acquisition strategies and shifts
44:01 Rotating manager-led training sessions
47:49 Utilizing AI for company growth
49:52 Experience with automatic recording systems
54:37 Understanding team roles and strengths
56:42 Balancing revenue and company culture

Follow the Host and Guest

Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Joshua Crouch: https://www.linkedin.com/in/josh-crouch/
Levi Torres: https://www.linkedin.com/in/levi-torres-9b4b97103/

Connect with Us

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• Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
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