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Jan 2023
39m 7s

Scaling a Business With Betches Media

ADWEEK
About this episode

If you were on Instagram in the early 10s, you remember the meme page “@betches.” What made this page different was how relatable the memes were. Some might say the three founders of that had no idea what they started as the account went viral. Now Betches is a full-fledged business spanning a podcast network, events, beverages and everything in between. In this episode, we hear from co-founders Jordana Abraham and Aleen Dreksler as they share starting the page in college and the journey to scaling it to the media company it is today.


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