episode-header-image

Jun 17

37m 29s

How She Filled Her Caseload During the S...

Kelly McKenna, Therapist & Business Coach

About this episode

Up next

The 10 Things I’d Focus on if I Was Starting Over on Instagram in 2026

If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend.I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work!In my first year of building my business, I spent 5-10 hours eac ... Show More

5 Quick Fixes to Get More Clients from Psychology Today

Your Psychology Today profile isn't just another online listing. It’s often someone's first impression of YOUR practice.Potential clients are typically scrolling through dozens of therapists. Small changes can make a BIG difference with your profile!In today's episode, I'm sharin ... Show More

Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan

Google Ads aren't designed to fix a broken marketing strategy. They're meant to amplify what's already working!In today’s episode, I’m excited to welcome digital marketer and former Google strategist Jamie Reutershan to talk about using Google Ads to grow your therapy practice.Go ... Show More

Recommended Episodes

253. How We Were Able To Structure Our Business To Run Without Us (My Maternity Leave Secrets!)

Whether it’s a maternity leave, a long vacation or an extended sabbatical – one day, you may want to step away from your business and feel confident that it can run without you. If that seems far off, or even impossible, this is the episode for you. Natalie is sharing a sneak pee ... Show More

10: How I Planned for Maternity Leave as a Self-Employed Content Creator & Entrepreneur

In this episode, I'm sharing how I'm approaching maternity leave, as a content creator and small business owner. This is something I was very curious about and wished there were more stories and resources out there in my niche! This video has two parts: Part one is a Q&A, answeri ... Show More

437: How I’m Preparing for Motherhood (Physically, Emotionally, and in Business)

In this very special episode, Monica takes you behind the scenes of how she’s been preparing for this next season of her life as she gets ready to meet her baby—not just physically, but emotionally, mentally, somatically, and spiritually. She’s opening up about how she’s used pre ... Show More

486: I'm Taking a Break

Natalie gets candid about pressing pause on the podcast while on maternity leave. In this intimate solo, she shares the fears behind taking a break, the systems and team that make it possible, and the mindset shifts that let momentum keep compounding even when you step back. If y ... Show More

446: The Juggle of Business and Motherhood: What’s Actually Working For Me

In this episode, Monica gives you the real truth about coming back to work post-baby, navigating mum life, and why her business feels more on fire than ever. If you’re a high-achieving woman who wants to be a mother (or already is) without losing herself, this will show you what’ ... Show More

EP 446 // How I Prepped For My CEO Retreat

<p>Have you ever dreamed of stepping away from the daily routines into a peaceful and productive retreat for yourself? But then you think, that is too much to plan!</p> <p>Today, I'm giving you the behind the scenes of how I prepared for my annual CEO Retreat while still managing ... Show More

239: How To Juggle Motherhood And Business

<p dir="ltr">If you have young kids, it can be such a struggle to figure out how you're going to build your business and have the time for them too, without feeling frazzled and guilty all the time! </p> <p dir="ltr">So in this episode I'm sharing some of the things that have hel ... Show More

Parental Leave Planning & Continuity in the Client Experience

Angela Pointon, President of 11 out of 11, joins the show to talk about employee extended leave—and offers tips on how you can plan for things like parental leave without destroying your P&L or the client experience. Angela walks us through her approach staff-wise, how she manage ... Show More

105. Preparing Your Life and Relationship for a New Baby with Jess Hull

<p>A lot goes into preparing for a new baby in your life! And often, some of the most important things get overlooked… like preparing your mind and relationship for the transition. Today we get a chance to dive into this topic with Jess Hull, founder of The Mother Me Method — a s ... Show More

The Systems That Keep Your Business Running When You Slow Down

Send us Fan MailCan you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway?Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark the need for taking some ext ... Show More

I’m excited to welcome anxiety therapist Rachel Sleeper to the podcast today!

Rachel started her therapy Instagram during her last semester of grad school, after not posting anything on any social media platform for 3 years.

While still in grad school, she joined Private Practice Academy. Since then, she’s graduated, and FILLED her private practice with cash-pay clients!

Now? She’s scaling her business and growing a thriving practice through Instagram, networking, and a willingness to stay consistent.

In today’s episode, we’re talking about how she filled her caseload during the summer slump (as a pre-licensed therapist).

In this episode, we cover:

Rachel’s journey of building a private practice straight out of grad school
Overcoming the fear of launching a private practice from scratch
How her consistency on IG built confidence over time
Using process-based goals instead of outcome-based goals
Why the "summer slump" actually helped Rachel grow faster
The Instagram strategy that helped fill her caseload
How the Reels Membership simplified content creation & consistency
Leveraging local networking both online + in person
Improving intro call conversions with a clear process
The unexpected referrals that came from Instagram relationships
Building a supportive therapist community through networking

Connect with Rachel:

Follow on Instagram @anxiety.therapist.rachel
Check out her website

Connect with Kelly:

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

Carrie Jackson’s Brand Deals Program
Jennifer Ann’s Editing Course
This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram