AI is reshaping careers across digital marketing, leaving professionals questioning their relevance. Jennifer Doty, former Fortune 100 VP and current executive mentor who led 1,400+ employees at MetLife before building her own advisory practice, shares frameworks for navigating industry transformation. The discussion covers her "Swiss Army Knife" leadership ... Show More
Jun 13
One piece of advice for the next 12 months
Enterprise teams waste 53% of go-to-market spend because buyer journeys have fundamentally changed in the AI era. Liza Adams, AI advisor and go-to-market strategist at Growth Path Partners, brings 25+ years of marketing leadership experience from companies like Pure Storage, Smar ... Show More
1m 25s
Feb 2025
Managing End Point Storage in Hybrid Data Strategies for Financial Services - with Yonas Yohannes of Oracle
<p>Today's guest is Yonas Yohannes, CTO of FinTech and FIS at Oracle. An accomplished executive and author, Yonas joins us on today's podcast to explain the evolving role of endpoint storage for driving new AI capabilities at the edge. He breaks down AI's true value beyond the ma ... Show More
22m 21s
Jan 2025
How Local Grocers & Convenience Stores Can Modernize Their Marketing
<p>Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retai ... Show More
17m 5s
Jul 2024
Effective Marketing Tech Integration Strategies
<p>Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ... Show More
15m 35s
Sep 2024
AI Infrastructure Investments for Insurance Workflows - with Ylan Kazi of Blue Cross Blue Shield
<p>Today's guest is Ylan Kazi, Chief Data and AI Officer at Blue Cross Blue Shield North Dakota. Ylan joins us on today's program to discuss the complexities faced by leaders in legacy industries, such as healthcare, as they navigate the balance between infrastructure investments ... Show More
17m 37s
Aug 2023
Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota
Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harn ... Show More
16 m
Feb 2025
Building Data Excellence at Nordstrom: Scaling Standards & Measurement for Impact
In this episode of the Data Science Salon Podcast, host Anna Anisin sits down with two data leaders from Nordstrom to explore how organizations can build a culture of technical excellence and measurement in data science. First, Gina Schmalzle, Principal Data Scientist at Nordstro ... Show More
34m 50s
Jan 2025
Predictions and Strategies for 2025
Jim and Paul kick off the 2025 podcast year. We discuss economic uncertainties, private equity challenges, and evolving market strategies. We explore AI's role in portfolio management, cybersecurity concerns, and operational improvements, emphasizing practical efficiency over dra ... Show More
47m 50s
Jun 2021
How Disney+ Strives to Deeply Understand Their Customer as a Strategy for Exponential User Growth
<span style="font-weight: 400;">Andrea Cutright,</span> <span style="font-weight: 400;">VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. ... Show More
26m 33s
Jan 2025
Challenging & Innovating Conventional Marketing Concepts
Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from tradit ... Show More
27m 18s
Dec 2021
Making retail experiences more intelligent, with Augusto Modigliani
Gemma Milne talks with Augusto Modigliani, Chief Marketing Officer at digital signage, analytics, and marketing automation company Beabloo. They discuss expectations for the impact of technology on online and offline shopping; how companies are using AI, automation, and bot techn ... Show More
25m 25s