This episode feels a little different than my usual content, but it’s also VERY on brand for me.

I’m not one to shy away from talking about money (if you follow me online or have listened to previous episodes, you probably know that). Money, transparency, and building wealth are all super important to me!

Today, I’m pulling back the curtain on exactly how and why I pay my son over $15k per year to appear in my content as an Instagram therapist.

I genuinely believe this is one of THE smartest things I can do for both my business and his future!

In this episode, I cover:

Why I believe it’s fair to pay my son for appearing in my content
The pros, cons, & personal boundaries of sharing kids online
What counts as legitimate “work” for children in a business
How my CPA helped me legally structure payment for modeling/content work
Why fair market value + documentation matter for IRS compliance
My exact payment breakdown
How a custodial Roth IRA can build long-term generational wealth
Why I’m also using a high-yield savings account for additional growth
The potential long-term financial impact of investing early
Why consulting your own CPA is non-negotiable before trying this strategy

Connect with Kelly:

Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy® website

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Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

Check out Heard
This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram