Does the "summer slump" in private practice stress you out? If so, today's episode is for YOU!

No, you don't need to panic. Yes, cancellations can increase in the summer, and your inquiries might fluctuate a little. But none of that means your practice is doomed (I promise)!

It's totally possible to keep your caseload full and continue marketing yourself during the summer months. All of this matters now, more than ever!

In today's episode, I'm talking about the "summer slump" and your cancellation policy.

In this episode, I cover:

Why the “summer slump” doesn’t have to hurt your practice
The importance of continuing to market yourself during slower seasons
How to offset cancellations
The importance of enforcing your fees + modeling boundaries
My personal 24-hour cancellation policy + grace pass approach
Another creative cancellation policy model therapists may want to try
How to clinically address frequent cancellations with clients
Balancing flexibility w/accountability during the summer months
Giving yourself permission to slow down if that’s what you truly want

Connect with Kelly:

Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy® website

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Resources & Links:

This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram