E1042: Breaking down the exact 22 Claude Cowork prompts used by a 40-person SEO agency every day to rank local businesses faster.
Sarvesh Shrivastava joins the show!
Three months ago, he said he could take almost any local service business to $100,000/month in 90 days using Claude. Now, after refining the system across dozens of clients, he says that was an understatement.
This is a walkthrough of the real prompt stack Sarvesh's 40-person agency uses internally, including the outputs, the reasoning behind them, and how business owners can use them without hiring an SEO agency.
We cover:
- How to build a "huge brain" inside Claude so it stops giving generic SEO advice
- The onboarding prompt that feeds Claude everything about your business, competitors, and target keywords
- Google Business Profile category audits and how to identify ranking gaps
- GBP attribute analysis (wheelchair access, LGBTQ-friendly, service tags, etc.)
- Competitor review teardown (velocity, service mentions, response strategy)
- Photo audit and posting frequency analysis
- Keyword gap audits
- Backlink gap analysis using Ahrefs through Claude
- Identifying spam links and understanding DR tiers
- On-page SEO audits that generate full implementation instructions
- Title tag, meta description, and H1 fixes with impact timelines
- Page structure recommendations (H1-H3 hierarchy, FAQs, subtopics)
- NLP entity coverage analysis
- Eight-week Google Business Profile posting plans
- Service section optimization for GBP
- Google Search Console export and analysis
- Fact-checking outputs to reduce hallucinations
- Giving Claude controlled access to WordPress and Chrome
- Risks, safeguards, and how to prevent mistakes
- How prompt refinement evolved over three months
- The difference between Claude Cowork and Claude Code
- How AI is reducing agency timelines from five months to three
We also discuss:
- Whether AI can replace an SEO agency
- Why experience still matters when interpreting outputs
- How to use Claude responsibly with access to email, files, and browser sessions
- How Sarvesh uses Claude for YouTube, 𝕏, and content strategy
- How he built a 280K+ Instagram account using AI-generated videos
- Why eliminating repetitive work improves team performance
If you run a local business, work in SEO, or want to understand how agencies are using AI behind the scenes, this is a detailed breakdown of the system.
⭐️ Sarvesh Shrivastava's Claude Cowork prompts - https://alventramarketing.com/claude-prompts/
⭐️ Sarvesh Shrivastava on 𝕏 - https://x.com/bloggersarvesh
⭐️ Sarvesh Shrivastava on LinkedIn - https://www.linkedin.com/in/sarvesh-shrivastava-blogger/
⭐️ Sarvesh Shrivastava on Instagram - https://www.instagram.com/marketingwithsarvesh/
⭐️ Sarvesh Shrivastava on YouTube - https://www.youtube.com/@bloggersarvesh
⭐️ Sarvesh Shrivastava's agency, Alventra Marketing - https://alventramarketing.com/
🚀 My AI system for getting local news backlinks - https://edwardsturm.com/articles/articles_ai-system-find-journalists-earn-high-authority-backlinks/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Claude Cowork Hype Check
01:31 Prompt Stack Giveaway
03:02 Build a Business Brain
05:13 Project Setup Walkthrough
07:53 GBP Category Audit
13:48 GBP Attributes Research
18:24 Backlink Gap Analysis
24:22 On Page SEO Audit PDF
27:48 Fixing On Page SEO
28:30 WordPress Implementation Tips
31:03 Prompt Pack Overview
32:13 Competitor Reviews Breakdown
33:16 GBP Posting Plan
33:51 Services And Photos Audit
35:19 Search Console Automation
35:48 Results And Team Impact
37:03 Fact Checking AI Output
39:30 Claude Cowork Vs Code
41:16 Safety And Privacy Concerns
43:03 Personal Workflow Wins
45:13 Social Media With Claude
47:51 AI Instagram Growth Story
50:21 Final Thanks And Wrap Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #localseo #seo #localmarketing