Growing a business can look strong and successful from the outside, but what’s happening behind the scenes often tells a very different story. In this episode, I sit down with Elizabeth Hood, founder of Elite Real Estate, to unpack the reality of building a business while navigating some of life’s toughest challenges. From launching her agency with limited resources to facing personal loss, single parenthood, and a life-altering health diagnosis, Elizabeth shares the moments that reshaped not just her business, but her entire perspective.
One of the most powerful takeaways from this conversation is how easy it is to become conditioned to “push through” at all costs. In high-pressure industries like property management, that constant drive can feel normal – even necessary. But Elizabeth’s experience highlights what happens when that mindset goes unchecked. Operating in a constant state of urgency, ignoring physical warning signs, and prioritising everything else above your own wellbeing can slowly take its toll, often without you realising until you’re forced to stop.
At the centre of it all is a shift in how success is defined. Elizabeth now approaches her business and life with a completely different lens – one that values energy, presence, and intentional boundaries just as much as growth. By creating space to rest, disconnect, and be fully present with her family, she’s found a more sustainable way to move forward. For anyone feeling stretched or stuck in the cycle of doing more, this episode offers a grounded reminder: building a thriving business should never come at the expense of the life you’re working so hard to create.
“I think when you give, like you think you're giving your best to people, but when you're running at 10%. It's not your best.”
- Elizabeth Hood
We cover:
A big Shout out to our amazing podcast partner Ailo.
Ailo is an Australian property management software and app designed to streamline communication and payments between property managers, owners, and tenants. It offers in-app chat, real-time rent tracking, and maintenance management, aiming to modernise property management and improve transparency for all parties.
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Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool
Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool
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35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media
https://courses.thatpropertymum.com.au/5-misktakes-replay
Digital Marketing and AI Academy
https://courses.thatpropertymum.com.au/digitalmarketingyes
Connect with Elizabeth Hood:
https://www.instagram.com/eliterockhampton/
https://www.facebook.com/elizabethhoodsells
https://www.linkedin.com/in/elizabeth-hood-85a7b852/
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