logo
episode-header-image
May 2022
16m 58s

Blogging 101: How Do I Write Great Blog ...

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design
About this episode

Blog. The infamous four-letter word in the content world. I mean, writing a blog takes time, dedication, and creativity… so do you really have to have one? You’re a clinic owner, not a writer. Well, folks, you do. Having a well-written and informative blog can be a game-changer for your business. 

Don’t stress. We’ll go over the key factors in writing a successful blog post, so you don’t have to guess at it. This is the first in a series that will answer all your blogging questions and concerns. Get your pencil and notebook ready, and let’s start learning how to write great blog posts!

Here’s what you can expect to take away from this episode:

  • Why you need a blog
  • The five key steps when putting together your blogs plan of action
  • Some of the necessary SEO elements needed for a good blog post
  • How to promote your blog posts
  • How long your blog posts should be, and how often you should write them
  • And more


Show Notes:

  • [00:02:35] Will my blog help me connect with my audience? 
  • [00:03:19] How do I start blogging with my brand new website? 
  • [00:04:39]  How do I decide if my content goes on my blog or a webpage? 
  • [00:05:32]  What will the 5 key steps to blog implementation do for me? 
  • [00:07:44]  What are some SEO elements needed in my blog post? 
  • [00:08:50] What will a successful blog post do for me? 
  • [00:09:53] What happens if I don’t provide the next steps (a CTA) at the end of my post? 
  • [00:10:10]  Do I need to promote my blog post? 
  • [00:10:43] How often should I blog, and how long should my post be? 
  • [00:15:00] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
  • [00:16:10] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the  Propel Your Practice Podcast 


Selected links and other resources related to this episode:  

Send in your questions. ❤ We'd love to hear from you!

Free Workshop + Bonus

How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

Rank at the top of Google and get free website traffic.

Join me in the workshop and find out how!


https://propelyourcompany.com/learn

Let's Stay Connected:


Up next
Yesterday
Starting from Scratch: Tips for Setting Up Your Clinic's First Website [Propel Playback]
Launch Your Clinic's First Website the Right Way Thinking about your clinic’s first-ever website or finally ready to give your current one a major upgrade? In this episode, we walk through the essential steps to build a website that truly works — from what pages to include to how ... Show More
19m 46s
Aug 4
SEO 101 for Clinics: What It Is and Why It Matters More Than Ever | Healthcare SEO | Ep. 125
What exactly is SEO — and why should clinic owners care?In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting foun ... Show More
9m 3s
Jul 31
AI Meets Local Search: Game-Changing Updates for Healthcare Marketing [Propel Playback]
This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their ... Show More
11m 12s
Recommended Episodes
Dec 2022
Digital Marketing - Blog writing for Beginners
Blog posts remain to be one of the most popular and effective forms of content, which is why many companies include blogging in their digital marketing efforts to spread brand awareness and generate leads. In addition, writing blog posts is an excellent way to share your passion, ... Show More
25m 23s
Jan 2024
"I Make $10k to $30k Per Month From My Sweet Food Blog"
Want some timely tips on how to grow an audience and brand from the ground up? Jessica Holmes is on the podcast to share the surprisingly unique perspectives she's gained from growing a successful food blog. Just as a sample: She wants direct traffic more than SEO traffic She use ... Show More
59m 56s
Mar 2022
How to Get Started with SEO, with Gert Mellak
Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online ... Show More
59m 5s
Jul 2024
Growing a Newsletter Through SEO With a Low Domain Authority Site
E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month. It’s a niche site ranking for bottom-of-funnel keywords - and a nice story. If you want a digital marke ... Show More
15m 3s
Aug 2023
482 - Building a Business: Why Content Marketing Leaves Social Media in the Dust
Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He’s sharing specific SEO advice, the best platforms for distr ... Show More
43m 40s
Dec 2018
Best of 2018 | Where do I start marketing my business?
No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things you need to have in place before you start marketing a business ... Show More
12m 6s
Apr 2025
Using AI to Create Content That Outranks Forbes
E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it. Then, my 7-step checklist for how to use AI to create ... Show More
10m 57s
Aug 2024
How to write a book with AI [step-by-step guide]
I’m joined by Justin Welsh, a 7-figure Solopreneur & Creator, where we dive deep into how we would build an AI-powered book empire and the opportunities and challenges that AI brings. 1) AI-powered book empire 📚Greg's step-by-step process: • Use Claude/GPT-4 to brainstorm book c ... Show More
45m 37s
May 2022
Mastering SEO to Get More Website Traffic with Anna Baun
Do you want to MASTER Search Engine Optimization (SEO) to get more website traffic and more SALES for your business?If so, you’re in the right place because today I’m joined by the wonderful Anna Baun of her successful brand, A Lily Love Affair!Anna has grown her blog revenue fro ... Show More
42m 47s
Aug 2024
Debunking Popular SEO Myths
E394: Sharing popular SEO myths that many people believe not to be true! If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you. If you’re active doing SEO and need something to get you going - also great for you. Lots of ... Show More
15m 33s