logo
episode-header-image
May 2022
16m 58s

Blogging 101: How Do I Write Great Blog ...

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design
About this episode

Blog. The infamous four-letter word in the content world. I mean, writing a blog takes time, dedication, and creativity… so do you really have to have one? You’re a clinic owner, not a writer. Well, folks, you do. Having a well-written and informative blog can be a game-changer for your business. 

Don’t stress. We’ll go over the key factors in writing a successful blog post, so you don’t have to guess at it. This is the first in a series that will answer all your blogging questions and concerns. Get your pencil and notebook ready, and let’s start learning how to write great blog posts!

Here’s what you can expect to take away from this episode:

  • Why you need a blog
  • The five key steps when putting together your blogs plan of action
  • Some of the necessary SEO elements needed for a good blog post
  • How to promote your blog posts
  • How long your blog posts should be, and how often you should write them
  • And more


Show Notes:

  • [00:02:35] Will my blog help me connect with my audience? 
  • [00:03:19] How do I start blogging with my brand new website? 
  • [00:04:39]  How do I decide if my content goes on my blog or a webpage? 
  • [00:05:32]  What will the 5 key steps to blog implementation do for me? 
  • [00:07:44]  What are some SEO elements needed in my blog post? 
  • [00:08:50] What will a successful blog post do for me? 
  • [00:09:53] What happens if I don’t provide the next steps (a CTA) at the end of my post? 
  • [00:10:10]  Do I need to promote my blog post? 
  • [00:10:43] How often should I blog, and how long should my post be? 
  • [00:15:00] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
  • [00:16:10] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the  Propel Your Practice Podcast 


Selected links and other resources related to this episode:  

Send in your questions. ❤ We'd love to hear from you!

Free Workshop + Bonus

How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads

Rank at the top of Google and get free website traffic.

Join me in the workshop and find out how!


https://propelyourcompany.com/learn

Let's Stay Connected:


Up next
Sep 29
Navigating Google’s Suggested Changes to Your Google Business Profile Listing | Google Maps | GBP | Ep. 132
Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.Episode webpage, blog & show notes: ... Show More
13m 27s
Sep 25
End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]
What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or signifi ... Show More
6m 3s
Sep 22
Mapping Out Your Q4 SEO Plan: How Clinics Can Stay Ahead in Search | Ep.131
Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://prop ... Show More
17m 11s
Recommended Episodes
Dec 2022
Digital Marketing - Blog writing for Beginners
Blog posts remain to be one of the most popular and effective forms of content, which is why many companies include blogging in their digital marketing efforts to spread brand awareness and generate leads. In addition, writing blog posts is an excellent way to share your passion, ... Show More
25m 23s
Jan 2024
"I Make $10k to $30k Per Month From My Sweet Food Blog"
Want some timely tips on how to grow an audience and brand from the ground up? Jessica Holmes is on the podcast to share the surprisingly unique perspectives she's gained from growing a successful food blog. Just as a sample: She wants direct traffic more than SEO traffic She use ... Show More
59m 56s
Mar 2022
How to Get Started with SEO, with Gert Mellak
Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online ... Show More
59m 5s
Jul 2024
Growing a Newsletter Through SEO With a Low Domain Authority Site
E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month. It’s a niche site ranking for bottom-of-funnel keywords - and a nice story. If you want a digital marke ... Show More
15m 3s
Aug 2023
482 - Building a Business: Why Content Marketing Leaves Social Media in the Dust
Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He’s sharing specific SEO advice, the best platforms for distr ... Show More
43m 40s
Aug 8
This ‘Useless’ SEO Tactic Might Actually Boost Your Rankings
764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but. I explain what reciprocal backlinks are, how to do them, what not to do, and why they may actually carry SEO value. You’ll learn: - What reciprocal backlink ... Show More
11m 38s
Dec 2018
Best of 2018 | Where do I start marketing my business?
No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things you need to have in place before you start marketing a business ... Show More
12m 6s
Apr 2025
Using AI to Create Content That Outranks Forbes
E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it. Then, my 7-step checklist for how to use AI to create ... Show More
10m 57s
Jan 2025
Ways to Appear on the First Page of Google Search Results
E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results. If you haven’t had much success with search engine optimization or just infrequent success, this episode will be very helpfu ... Show More
9m 48s
Feb 2025
#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters
Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalize ... Show More
36m 56s