Apr 8
34m 52s
Most home service businesses are posting content… but not getting results.
Why? Because they're missing the most important piece: connection.
In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what actually works when it comes to building a brand in the trades.
They dive into why personal branding matters, how social media really drives business growth, and why most contractors are overthinking their content strategy.
Jen explains why "boring" everyday work is actually powerful content, how authenticity beats AI-generated posts, and what it really takes to stand out in a crowded market.
They also cover how to use AI the right way without losing your voice, the balance between business brand and personal brand, and how to create content that actually converts.
If you want to build a brand that attracts customers, builds trust, and drives real results, this episode gives you a practical roadmap.
What You Will Learn in This Episode
• Why personal branding matters in the trades
• How authentic content outperforms polished content
• Why "boring" work is actually great content
• How to use your existing network to generate business
• The difference between visibility and conversion
• Why AI-generated content struggles to connect
• How to use AI to support your content without replacing you
• The 3 types of content every contractor should create
• Why most contractors struggle with consistency
• How to stand out in your local market
• When to focus on personal brand vs business brand
• Why connection is the key to social media success
Timestamps
00:00 Why personal branding matters in the trades
02:00 Jen McKee's background and Kee Hart Marketing
04:30 The impact of personal brands in HVAC
07:00 Why "boring" content is actually engaging
10:00 Should business owners build a personal brand?
13:00 Using your network to generate more business
16:00 The balance between personal and business branding
19:00 The right way to use AI in social media
22:00 Why AI-generated content doesn't perform
25:00 How to create content that actually connects
27:30 The 3-part content framework (Show, Sell, Scale)
30:00 Why attention comes before conversion
32:00 How to fix low engagement on social media
Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Jen McKee: https://www.linkedin.com/in/jen-mckee-72114824/
Kee Hart Marketing: https://www.linkedin.com/company/keehartmarketing/
Connect with Us
LinkedIn - https://www.linkedin.com/company/service-business-mastery
TikTok - https://www.tiktok.com/@servicebusinessmastery
Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
Instagram - https://www.instagram.com/servicebusinessmasterypodcast
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