logo
episode-header-image
Apr 7
23m 40s

Why I Built a Design Agency Instead of S...

Kady Sandel
About this episode
tail spinning
Up next
Apr 14
Evergreen Lead Generation for Design Businesses | EP 208
If getting clients still feels unpredictable, the problem is rarely your talent or effort. It is usually the absence of an evergreen lead generation system. For years, I watched designers move between busy seasons and slow months because their marketing only worked when they were ... Show More
25m 14s
Mar 31
The Hidden Skills Designers Need to Land High-Paying Clients | EP 206
You can have a strong portfolio, years of experience, and still struggle with how to get graphic design clients who are ready to invest. I have watched incredibly talented freelance designers stay stuck at the same pricing level simply because they were missing skills nobody talk ... Show More
37m 14s
Mar 24
From $3k to $20k Design Projects - The Pricing Strategy | EP 205
Getting stuck at $3,000 projects is one of the most common ceilings designers hit, and it has nothing to do with skill. In this episode, I break down why pricing based on deliverables keeps designers capped, how that quietly turns your work into a commodity, and what actually nee ... Show More
15m 10s
Recommended Episodes
Sep 2025
154 | Mistakes, Difficult Clients & Lessons Learned in Running a Design Biz With Bre Hance
What if a side project could turn into a full-blown design career?In this episode, I chat with Bre Hance, founder and principal designer of InHance, who shares how she went from helping her husband with a few design projects to running her thriving interior design and build firm ... Show More
35m 32s
Jun 2025
Stop Designing for Your Client. Start Designing for the End User.
<p>Too many Graphic Designers forget one brutal truth. Design is NOT for you, your portfolio, or even your client. It’s for their audience. Period. The client pays the bill, sure. But they’re not the one your work is for. And every time you forget that, your design gets weaker. L ... Show More
38 m
May 2025
139 | Switching to Interior Design Career? How to Make Yourself Marketable Without a Degree
Is it possible to become an interior designer without going back to school?If you're dreaming of a second career in interior design but don’t have the time or money for a two- or four-year degree, this episode is for you.I share practical ways you can use the skills you already h ... Show More
16m 24s
Sep 2024
108\\ How to Grow Your Design Business While Staying True to Your “Why” With Katie Decker-Erickson
<p>Are you struggling to scale your interior design business while balancing family life? Or perhaps you&#39;re considering adding commercial projects to your list of services.</p> <p>In this episode, Katie Decker, a successful commercial color consultant and business coach, shar ... Show More
34m 36s
Oct 2018
Freelancing As A Side Gig - RD139
<h1>Are you freelancing as a side gig?</h1> <p>I created Resourceful Designer to help designers run their full-time home-based design business. However, a large number of you are not full-time freelancers. Many of you have another job and freelance as a side gig.</p> <p>Maybe you ... Show More
48m 53s
Sep 2024
106\\ Proven Strategies to Elevate Your Brand, Streamline Operations, and Grow Your Design Business With Jacqueline Green
<p>Are you an interior designer struggling to build a profitable, sustainable business? Do you feel overwhelmed by the marketing and business side of your creative practice?</p> <p>In this episode, Jacqueline Green, founder of Behind the Design, shares her proven strategies to he ... Show More
32m 34s
Feb 2025
125\\ No Design Experience? Creative Ways to Build Your Interior Design Portfolio and Get Hired
<p>&quot;How can I show what I can do if no one gives me a chance?&quot;</p> <p>This is a question I often hear from young designers struggling to find paid internships or get clients to take a chance on them. It’s frustrating, discouraging, and can leave you feeling stuck. You k ... Show More
13m 47s
Oct 2024
112\\ Powerful Marketing Tips (That Actually Works!) to Get High-End Interior Design Clients with Hassan of MC Luxury
tail spinning
35m 54s
Aug 2025
152 | Build a Thriving Interior Design Business Without a Design Degree: Insights From Michelle Lynne
Have you always loved furniture, picking out paint colors, making spaces feel beautiful, or helping friends with their homes, but never thought you could actually get paid for it? That’s exactly how Michelle Lynne felt.In this episode, she shares how she followed a corporate path ... Show More
32m 31s
Mar 2025
128 | From Economics to Interiors: The Journey to Becoming an Interior Designer With Stef Johnson
tail spinning
23m 20s