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Apr 2
4m 28s

The Identity Shift: From Labor to Levera...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us Fan Mail In this solo episode, Bill Caskey continues his series on the Sales Identity Crisis — specifically, the shift from being a laborer to becoming a leverager. If your sales approach is built on effort alone — more calls, more hours, more hustle — you're operating on an old model that's nearly impossible to scale. Bill breaks down a better frame ... Show More
Up next
Apr 9
Why Prospects Stop Trusting You (And How to Fix It)
Send us Fan MailTrust is the missing ingredient in most failed deals — and the old methods of building it (the hearty handshake, the enthusiastic follow-up email) no longer cut it. In part four of the Sales Identity Crisis series, Bill breaks down why modern buyers are slow to tr ... Show More
5m 38s
Mar 30
Stop Hiding. Create Space to Be Excellent.
Send us Fan MailMost salespeople wait for opportunity to come to them. Bill and Bryan flip that script.In this episode, they explore what it means to create a "space for excellence" — the rooms, events, and moments where you show up, lean in, and let people see what you're made o ... Show More
13m 41s
Mar 23
Raise Your Prices Without Losing Your Clients
Send us Fan MailA listener question from William — an engineer who also sells — kicks off a focused conversation on one of the oldest problems in B2B sales: getting commoditized on price.Bill and Bryan tackle both sides of the equation: how to avoid being beaten down on price com ... Show More
15m 57s
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