On today's episode, Dr. Mark Costes and COO Ashlee Hirschfeld kick off a back-to-basics series designed for both new and seasoned dental professionals, diving into the often-overlooked foundational principles of building a successful practice. They unpack the real meaning behind mission, vision, and core values—and why skipping these "fluffy" concepts can lead to chaos, toxic culture, and lack of direction.
Mark shares hard-earned insights from years of coaching and practice ownership, explaining how culture forms (whether intentional or not), how to make it measurable, and why involving your entire team in defining core values is critical. They also explore how to implement cultural and leadership assessments without creating fear, and the tough—but necessary—reality of addressing toxic team members. This episode sets the stage for a powerful series aimed at helping practices create clarity, alignment, and sustainable growth from the inside out.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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