In today’s episode, I break down a real funnel experiment that completely changed how I think about email marketing, buyer behavior, and funnel strategy. While prepping for a major course launch, I found myself wondering whether I was sending too many emails—or not enough—so I decided to test it.
I walk you through two versions of the exact same funnel: a 10-email sequence and a 5-email sequence for the same low-cost offer. Everything stayed the same—the opt-in, the freebie, the pop-up offer, and the pricing. The only thing that changed was the number of emails sent to people who didn’t purchase right away. The results were shocking and revealed a massive shift most business owners need to make when it comes to building funnels that actually convert in 2026 and beyond.
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