It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Florida Gators, and so they name it Gatorade. But creating an innovative product only gets you so far. The team has to figure out how they’ll get their new beverage ... Show More
Mar 2026
Gatorade Sweats the Competition | Defending the Title | 3
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investin ... Show More
38m 10s
Jun 2025
Breaking Bell | The Decision to Decide | 1
After almost a century of controlling the telecommunications industry in the United States, AT&T’s dominance is threatened by new competition. It’s a challenge that “Ma Bell” has weathered before, but this time is different—the political climate has changed, and the powerbrokers ... Show More
35m 38s
Jul 2025
Breaking Bell | The Deal | 4
As AT&T moves closer to being forcibly dismantled by the courts, bosses consider a radical alternative. But even when they press the button for the nuclear option, there’s no guarantee that their plan will succeed.Be the first to know about Wondery’s newest podcasts, curated reco ... Show More
34m 47s