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Mar 2026
43m 43s

Under Armour's Attack on Nike | Sweat Eq...

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About this episode
It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field. Upon graduating, Plank uses his life savings and maxes out his credit car ... Show More
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Under Armour's Attack on Nike | Dropping the Ball | 2
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Under Armour's Attack on Nike | Signature Sneakers | 3
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