It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game?
Audible s ... Show More
Mar 11
Gatorade Sweats the Competition | Defending the Title | 3
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investin ... Show More
38m 10s
Feb 2025
Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Crowning Achievements | 4
<p>With successful businesses and vast fortunes at their disposal, Black entrepreneurs Annie Malone and Sarah Walker turn their attention to their legacies.</p><p>Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wonde ... Show More
33m 16s
Aug 2025
Howard Hughes Blows Up Hollywood | Author Jeffrey Richardson explores Howard Hughes’s impact on Hollywood and the American film industry | 5
<p>Author Jeffrey Richardson discusses Howard Hughes’s career in Hollywood, and evaluates how far he changed the American film industry.</p><p>Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewslet ... Show More
39m 58s
Jan 2025
Saving Barnes and Noble | Industry Expert Jane Friedman Discusses The Resurgence Of Barnes & Noble And The Future Of Bookselling | 4
<p>Publishing industry expert Jane Friedman discusses James Daunt’s transformation of Barnes & Noble, and the threats and opportunities the future holds for traditional booksellers.</p><p>Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! ... Show More
43m 49s
Feb 2025
Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Tangled | 2
<p>Sarah Walker sparks a business rivalry with her former boss, Annie Pope, when she sets up her own hair care company.</p><p>Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter</p><p>Listen ... Show More
33m 16s
Apr 2025
Virgin Territory: Richard Branson’s Business Beginnings | Sowing the Seeds | 1
<p>British teenager Richard Branson finds his true calling as an entrepreneur, but it doesn’t take him long to ruffle a few feathers.</p><p>Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at <a href="https://wondery.fm/wonderyn ... Show More
33m 12s
Aug 2025
Howard Hughes Blows Up Hollywood | Censored | 2
<p>Howard Hughes embraces sex and violence in his quest to conquer Hollywood. But his sensationalist approach clashes with industry regulators and censors, sparking a high-stakes battle over artistic freedom, public morality, and the future of American cinema.</p><p>Be the first ... Show More
34m 56s