Rihab Abouzaki, creative director at This and That Communications, cuts through the noise on international advertising. Her approach ignores flashy social media metrics and focuses on what actually converts: streaming TV and strategic podcasting.
American consumers demand credibility. That means partnering with tax-paying U.S. agents who unlock access to 300+ streaming platforms reaching massive audiences weekly. Entry costs start at just $5,000 monthly—far more accessible than most Gulf brands realize.
Podcasts offer something digital ads can't: intimate connection. When brand leaders share authentic stories on industry-relevant shows, they build authority and trust that drives real action.