Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink Retail Top Retail Expert for the last 3 years AND Named in Retail Technology Innovation Hub's Top 100 Retail Technology Influencers List for 2025.
In this What Would You Do episode, Melissa shares practical strategies to grow physical store sales in 2026, combining real-world retail experience with fresh insights from NRF in New York.
Hit PLAY to hear:
- Why physical retail needs to become a destination, not just a transaction 🏬✨
- The “old-school” personalization tactic most retailers are forgetting (and how to bring it back) 🧠💡
- The biggest in-store sales mistake brands make after opening a beautiful store 🚫🛍️
- How store teams can double as your most powerful content creators 📱🎥
- Simple ways to remove friction that’s silently killing in-store conversions ⏱️❌
- What NRF 2026 revealed about AI, community, and the future of retail 🔮🤝
Key timestamps to dive straight in:
[03:16] "Journey Through Retail Careers"
[07:53] "Humanizing Retail Through Data"
[12:10] "Stores as Content Studios"
[15:53] "Redefining Retail Store Roles"
[18:25] "Community-Centric Retail Trends"
[19:46] Listen to Melissa’s Top Tips!
Full episode notes here: https://ecmp.info/581
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