Brand decisions affect how people feel, long before they open an app or tap a card.
Our Head of Global Brand, Gareth Morgan, explains what it takes to build a brand that feels confident and distinctive.
He breaks down the thinking behind Revolut’s shift towards a more premium identity, how creative choices influence a brand’s trust and perception, and how to lead with bold decisions without losing focus.
In this episode, Alex and Gareth discuss:
What “brand” means in practice, and how it shows up beyond visuals
Revolut’s 2023 rebrand and the shift toward a more premium evolution
How the emotional experience of a brand shapes trust and loyalty
Standing out in a crowded market while maintaining your identity
Why Revolut is selective about brand collaborations
Leading a team to think outside the box
What goes into delivering bold, unexpected design work
Gareth’s view on whether AI limits creativity
Getting an idea over the finish line and how to not take feedback personally
What’s next for Revolut as a global brand
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