Nacho González, Head of F1 Activation at Revolut, shares the thinking and ambition behind partnering with Audi to create the Audi Revolut F1 Team.
He talks about managing a global collaboration at this scale and how Revolut is showing up in sports to meet customers beyond the app.
In this episode, host Alex Carril and Nacho discuss:
- What goes into building a Formula One activation at a global scale
- How Revolut’s partnership strategy became more ambitious to match the company’s growth
- The reality of managing world-class sports partnerships day to day
- Why F1 became the right platform to connect with customers beyond the app, and what made Revolut ready for that stage
- Nacho’s growth since joining Revolut in 2022, and the lessons that came with it
- 3 key factors behind choosing Audi as our F1 partner
- How this collaboration creates value for customers
- What it was like seeing these activations come to life during the team’s first race weekend in Melbourne
- Where to go from here when it comes to partnerships, and the importance of being present in sports
- How a winning mindset shows up on and off the track
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