As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense.
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Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of ... Show More
Dec 23
Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients? ------ Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take ... Show More
45m 48s
Aug 2024
DOJ antitrust chief is ‘overjoyed’ after Google monopoly verdict
Today, I’m talking to Jonathan Kanter, the assistant attorney general for antitrust at the United States Department of Justice. This is Jonathan’s second time on the show, and it’s a bit of an emergency podcast situation. On Monday, a federal court issued a monumental decision in ... Show More
43m 47s
Aug 2024
Google lost its first antitrust case, so what happens next?
The Verge's Nilay Patel, Alex Cranz, Alex Heath, and Lauren Feiner discuss a federal judge ruling that Google violated US antitrust law, X suing a group of major advertisers over an “illegal boycott”, and the rest of this week's wild tech news. Further reading: Judge rules that G ... Show More
1h 23m
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.
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Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s a ... Show More
28m 49s
Aug 2024
Prof G Markets: Breaking Down the Google Monopoly Ruling — ft. Rebecca Allensworth
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Scott and Ed open the show by discussing Airbnb, Disney, and Shopify’s latest earnings, as well as X’s lawsuit against advertisers. Then they speak with Professor Rebecca Allensworth, Associate Dean for Research at Vanderbilt Uni ... Show More
53m 5s
Nov 2023
The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm.
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You want growth for your law firm, so what’s your plan? Gy ... Show More
39m 23s