In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026.
If you’re juggling too many offers, feeling scattered in your marketing, or constantly convincing yourself you need to switch things up, this episode will help you simplify, refocus, and double down on what’s already working.
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