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What’s up Rock Nation! Today we’re joined by Zack Honarvar – the operator behind creator empires like Yes Theory, Airrack, and Boring Stuff, the company helping creators master their finances.
Zack breaks down how top creators think like founders, why formats beat consistency, and the systems behind viral content and sustainable growth. We also get into monetization, burnout, and the most underrated skill in the creator economy.
Check out Zack here:
https://www.instagram.com/zackhonarvar/
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Timestamps:
0:00 – Intro
1:04 - Paid To Be You
1:27 - What Separates Creators Who Break Out
2:47 - Consistency Doesn’t Equal Growth
5:00 - Why Most Creators Plateau
5:48 - Find the Format, Not Just Frequency
7:50 - Titles & Thumbnails Matter More Than You Think
11:52 - Why Most Creators Burn Out
14:07 - Win $100k from Stan Store
16:11 - When Creators Became Media Companies
17:59 - Talent vs CEO: Pick Your Path
20:21 - Picking the Right Creator to Work With
24:22 - Timing Beats Clever Ideas
25:41 - The Mistake Creators Make With Products
28:18 - How to Escape a Creator Plateau
31:18 - Can Creators Take Breaks Without Dying?
33:01 - The Systems That Buy You Freedom
34:59 - Think Like a Scientist With Content
35:58 - What Actually Moves the Needle in Videos
38:27 - Why Creators Need a Tax Business
41:21 - How Creators Save Thousands on Taxes
43:00 - Why California Still Wins
45:07 - Recruiting Is the Real Superpower
46:41 - Personal Brand as a Hiring Tool
48:13 - Do You Even Need to Make Content?
51:03 - The Skills Most Creators Don’t Have
53:40 - Why Hiring Cheap Backfires
54:55 - How to Build a Real Operator Skillset
58:32 - Product Development Before Everything
1:01:21 - Learning to Hire People Smarter Than You
1:06:49 - The Long Game of Creator Businesses
1:09:38 - Why Intentional Creators Win
1:13:23 - Building Businesses, Not Just Views
1:16:36 - Final Advice for Serious Creators
1:21:41 - Advice to an 18 year old
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
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