"You're literally solving the biggest problem in business right now." – Molly Pittman
What if you could add high-margin, recurring revenue products to your business without worrying about inventory, cash flow, or manufacturing? In this episode, Molly Pittman sits down with Martins Lasmanis, CEO of Supliful; a platform that makes launching white-label consumables as easy as clicking a button. Whether you sell physical products, run a digital business, or want to boost LTV, this is the growth strategy you didn't know you needed.
Martins shares why everyone will be selling consumables in the next two years, how micro-brands are eating up market share, and how Supliful uses AI to suggest the perfect product for your audience.
How to add a supplement, coffee, or skincare product to your offer in minutes
Why recurring revenue is critical for scaling in today's market
The "print on demand" model for consumables (with no upfront cost)
Why micro-brands are thriving (and how you can join them)
How AI is making product launches faster, smarter, and easier
The one mistake that kills repeat sales—and how to fix it fast
What certifications and compliance actually matter in this space
Real case study: $1.7M in added revenue in just 3 months!
Supliful – supliful.com
Molly Pittman – mollypittman.com
Smart Marketer – smartmarketer.com
Omnisend (SMS & Email) – smartmarketer.com/omnisend – Use code SMART for 50% off
Instagram – @smartmarketerig, @mollypittmandigital
00:00 – Intro from Anthony: Supliful solves a BIG problem
01:17 – Ezra's endorsement: Why we love Omnisend
02:20 – Meet Martins: From posters to profitable consumables
04:33 – How Supliful removes ALL the friction of launching new products
05:33 – The problem with non-recurring products (and how to fix it)
06:33 – Why consumables are the next big thing for all business models
07:47 – The rise of micro-brands and personalized offers
09:03 – Consumer behavior shift: Buying shampoo and cold brew online
10:55 – How easy is it to launch a supplement? (Hint: very)
12:21 – AI-powered product recommendations based on your brand
13:27 – No inventory, no problem: How Supliful's model works
14:21 – Already selling skincare or supplements? Here's why it still makes sense
15:11 – Hot categories for 2026: Coffee, functional products, and more
16:00 – Niche targeting with broad-market products
16:29 – Case Study: From 20 to 20,000 orders per month
18:16 – Why quality and transparency are non-negotiable
20:00 – Why now is the time to add recurring products
21:19 – Final thoughts: This is a win-win-win model
22:28 – Outro: Rate, review, and thank you for listening!
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