Everyone's talking about the Meta Andromeda update like it's the only thing that matters. But in this power-packed solo episode, Smart Marketer Agency CEO Pep Hufen breaks down four essential Meta updates that are redefining ad performance and why focusing on just one is a costly mistake.
"These aren't small changes or tweaks. They completely rebuild the ad system from the ground up." - Pep Hufen
Pep explains how each update; GEM, Lattice, Andromeda and Sequence Learning, works individually and together as one powerful AI-driven system. Whether you're an agency pro or eComm brand owner, you'll learn how to adapt your strategy now to win big in the new Meta landscape.
Why the Meta Andromeda update is only 25% of what really matters
How GEM gives Meta "superbrain" insights that predict user behavior
What Meta Lattice is and how it boosts conversions with unified learning
How Sequence Learning turns one-time buyers into loyal customers
The tactical playbook for adapting your campaigns in 2025
Why you're no longer competing on product, but on understanding the entire buyer journey
Meta's Official Documentation on the 4 Updates
• Meta Andromeda: Next-Gen Personalized Ads Retrieval Engine
• Sequence Learning: A Paradigm Shift for Personalized Ads
• Meta Lattice: AI, Ads, and Performance
• Meta GEM Overview via Social Discovery Insights
Andromeda Deep Dive Episode (Pep reference)
Podcast version
YouTube version
Pep Hufen – Instagram @pep.hufen
Omnisend Email & SMS Platform – smartmarketer.com/omnisend
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00:00 – Intro by Anthony: 4 Updates That Are Redefining Meta Ads
02:12 – Pep's Hot Take: Why Andromeda is Only One Piece of the Puzzle
02:56 – Update 1: GEM – Meta's AI Superbrain for Prediction and Targeting
03:42 – Update 2: Lattice – Unified Learning Across Campaign Objectives
04:32 – Update 3: Andromeda – 10,000x More Targeting Power
06:00 – Update 4: Sequence Learning – Mapping the Entire Buyer's Journey
08:31 – Tactical Breakdown: How to Build for Each System
09:28 – The Shift from Product to Full-Journey Strategy
10:12 – The Playbook: What You Need to Do Now
11:07 – Outro and Engagement Reminder
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