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Nov 12
43m 45s

How Angela Got 17 New Private Pay Client...

Kelly McKenna, Therapist & Business Coach
About this episode

I’m excited to welcome relationship therapist Angela Avery to the podcast! 

After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career.

Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months.

Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. 

In this episode, we cover: 

  • How Angela’s slowdown in referrals led her to join PPA & start marketing on Instagram
  • What being an “older therapist” online really looks like
  • How Instagram became her main referral source in 2025
  • The way Angela infuses her niche & personality into fun, sassy Reels
  • How she plans content and uses Reels prompts to stay consistent
  • When she realized IG was working + how she runs her ad for steady results
  • How Angela’s income grew 25% after diving into Instagram marketing
  • Why your capacity & season of life matter when deciding how much to show up
  • How to “slow down” marketing when your caseload is full
  • Why Angela is launching a second business for men in relationships
  • Angela’s top advice for therapists starting on Instagram

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