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From theme parks to zines, Andy & Jeff Crocker reveal how analog thinking powers modern engagement. We explore Infinite Right Answers, designing for collaboration, embracing imperfection over performance, and a field-tested model (confidence + generosity) that boosts motivation, loyalty, and community value.
With roots firmly planted in the worlds of theatre and themed entertainment, Mister & Mischief (a.k.a. Jeff and Andy Crocker) create fun-forward journeys beyond the fourth wall. With an unexpected blend of storytelling and real-world engagement, the husband-and-wife team help foster curiosity and connection through immersive experiences that encourage participants to revisit an opportunity to play pretend. Think of them as your extroverted friends that allow anyone a safe place to step out of their shell and explore in places they'd otherwise never go. Jeff and Andy have created experiences for clients including Universal Studios and Walt Disney Imagineering and their award-winning work has been praised by The New York Times, Broadway World and No Proscenium. They were recently named in Blooloop's International list of Top 50 Immersive Influencers
Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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