Have you ever seen a ridiculous ad and thought, “Does this actually work?” We did and we bought every single one to find out. From weird gadgets to overhyped products, we tested them all and the results were hilarious, shocking, and sometimes surprisingly useful.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 2024
How adverts use psychology to win you over
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.
Join the free Science of Persuasion Course: ... Show More
16m 49s
Sep 2025
Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
31m 36s
