(with John Grimshaw, CMO of Smart Marketer)
"Email isn't dead, it's your fastest path to real profit this Q4."
In this episode, John Grimshaw lays out the exact email strategies Smart Marketer is using to maximize results during the busiest time of the year. Learn how to supercharge your automations, craft high-converting messages, and prep your brand for holiday success without spending weeks rewriting flows.
You'll also hear about a game-changing new feature in ChatGPT that's set to shake up eCommerce as we know it: instant checkout. Plus, John shares the highest-performing email format Smart Marketer is using right now (spoiler: it's plain-text and insanely effective).
This is your 60-minute checklist for higher conversions, better inboxing, and more sales fast.
Why email automation is 25x more profitable than broadcasts (and most brands neglect it)
How to update your top 3 flows in under an hour: Welcome, Cart Abandon, Product Abandon
The new "Instant Checkout" inside ChatGPT and why you must optimize for it
The single email style outperforming all others: the Founder Email
How to bundle products for better margins and ChatGPT discoverability
Why design-heavy emails can hurt your deliverability, and what to do instead
Omnisend (Email & SMS Platform) – smartmarketer.com/omnisend
Use code SMART for 50% off your first 3 months
Free Prompt: Plain-Text Founder Email
See below for the full prompt shared in the episode
Smart Marketer Blog & Resources – smartmarketer.com/blog
Smart Marketer YouTube – Andromeda Update Video – Watch here
Support & Feedback – support@smartmarketer.com
00:00 – Intro: What's in this episode
01:54 – "Profit leaks" in your Q4 email strategy
03:25 – Email is not dead: It's more powerful than ever
06:06 – Email = telling your best friends what to do
08:14 – Automation is 25x more profitable (and ignored)
09:13 – Where to focus first in your flows
10:38 – This Just In: Instant checkout now inside ChatGPT
13:00 – ChatGPT's impact on eCom gifting & bundles
15:43 – Optimize product feeds + create AI-friendly bundles
20:17 – Your 60-minute action plan: 3 automation updates
22:40 – Flow #1: Welcome – what to fix fast
25:48 – Flow #2: Cart Abandon – how to speed it up
28:24 – Flow #3: Product Abandon – recommendations that convert
30:01 – The "one page" traffic strategy for BFCM
32:02 – Why Smart Marketer switched to Omnisend
34:12 – The power of plain-text: Founder Email breakdown
36:35 – Real campaign results from Founder Emails
38:51 – Best practices: subject, tone, structure, CTA
39:39 – The ChatGPT Founder Email Prompt (full version)
42:00 – Why hybrid email design (text + visuals) wins
43:33 – Real brand case study: doubling email revenue
45:16 – Optimize for inboxing: deliverability > design
46:03 – Full checklist: what to do in the next 60 minutes
47:32 – Closing thoughts & CTA to share the show
Plain-Text Founder Email Prompt
Write a plain-text "Founder Email" for my brand during Q4.
Make it sound personal, human, and conversational, like a message from the founder to a loyal customer.
Keep it under 200 words, with one clear CTA and no images or fancy design.Include:
A warm opening (gratitude, reflection, or behind-the-scenes note).
A short story or insight that builds connection.
A simple offer or bonus (e.g., stackable discount or early access).
A friendly close with light urgency ("ends soon" / "thank you for supporting us").
Tone:
Authentic, human, and direct — like a Gmail message from a friend.Goal:
Drive clicks through trust and relatability, not polish or visuals.Output Format:
• Subject: [5–7 words, personal & curious]
• From: [Founder Name at Brand]
• Body:Ask me any questions to help make the results stronger.
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Send your founder email draft to support@smartmarketer.com for feedback
🚀 Email isn't dead, it just needs your attention. Take 60 minutes, follow the plan, and set yourself up for the best Q4 yet.