Mar 2024
39m 39s
Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media.
So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episode, I talk about my experiment with TikTok and reveal what I look for when leveraging it to attract brand new people to my business.
On this episode of Promote Yourself to CEO:
2:36 - I discuss the social media landscape that existed when I first started my business and the magic space you need to best leverage a new platform.
5:15 - What happens when you miss your window of opportunity on a social media platform?
8:20 - I reveal my hypothesis about what makes TikTok different and get into how I decided to play around with it.
16:38 - I’m committing to six months of posting to TikTok five times a week as my goal. What’s my secret to staying consistent on this (or any other) platform?
19:17 - How is my experiment going? I share what I did and what has happened in the two and a half months since I started (as of this recording).
27:02 - I disclose some of my videos that took off and reveal what I’ve learned so far using the platform. It makes me feel even more confident in my TikTok hypothesis.
34:49 - What platform can you use to help you amplify your message? (It doesn’t have to be TikTok!) And why is passive marketing online a myth?
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🎤 That's for listening! I'll see you next week!