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Nov 3
41m 9s

#215 The $1.7 Trillion Sports Experience...

Marcus Filipsson
About this episode

Welcome to episode 215 of Sports Management Podcast.

Today's guest is Jordy Leiser - the CEO of Jump, a platform which is redefining the fan experience, from AI-driven personalization to direct-to-consumer fan engagement.

We spoke about:

  • Why teams need to own their fan relationships
  • How AI personalizes the sports experience
  • The story behind Jump's $25M raise
  • Working with Alexis Ohanian, Alex Rodriguez & Mark Lore
  • The future of global fan engagement

And much more!

Time stamps:

00:01 Intro
00:30 Jump - connects the full fan experience
01:23 Partnering with North Carolina Courage and Minnesota Timberwolves
03:18 The meaning of "vertical platform" in sports tech
05:36 How Jump replaces legacy ticketing systems
07:51 Using AI to personalize fan experiences
10:58 Why direct-to-consumer fan relationships matter
15:01 Raising $25M led by Alexis Ohanian
18:23 Global expansion opportunities
20:32 Remote-first company culture & trust
23:19 Jordy's path from finance to sports entrepreneurship
33:47 Resilience through setbacks
39:15 Advice for young professionals in sports
40:35 Outro

 

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