Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are Tom Smith and Charlie Boss. Tom is Chief Product Officer at Data ... Show More
Today
UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
Today, we are joined by Ben Curtis, Global Brand Vice President for Rexona—the brand known as Degree in the US, Sure in the UK, and Shield in South Africa. Ben oversees the global strategy for a brand that Unilever identifies as the "cultural engine" of its Personal Care business ... Show More
42m 27s
Mar 3
UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership
Bex Smith, is our guest today on Other People’s Money, Unofficial Partner’s sports finance series presented with regular cohost Matt Rogan. Bex Smith was captain of the New Zealand Women’s football team, appearing at World Cups, two Olympic Games, and enjoyed a stellar club caree ... Show More
1h 5m
Feb 24
UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'
What T20 Cricket Teaches Every Sport About The Race For The Global Fan.Mike Jakeman joins Richard for Inside Edge, the business of cricket series. Guests: Finn Bradshaw, Head of Digital, ICCEdward Fitzgibbon, Managing Director, NYZ Consulting.Twenty20 cricket is one of the great ... Show More
1h 2m
Aug 2024
886. Insights. Navigating sports partnerships with Airwallex, GoCardless, and Lloyds
On this episode of Fintech Insider Insights, host Kate Moody is joined by some great guest to talk about the relationship between financial services and sport.
As we’re making this episode, Paris is currently hosting the 2024 Olympic Games, welcoming thousands of athletes and mil ... Show More
47m 35s
Aug 2024
Nerd Alert: Do Sports Sponsorships Work?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss how s ... Show More
9m 49s
Oct 2024
Chris Allen, MD of Pitch Marketing on the PRmoment Podcast
<p>Today on the PRmoment Podcast we’re talking to the managing director of Pitch Marketing Group. Pitch is a sports marketing and consumer PR firm in London. It has a fee income of over 5 million pounds and 46 employees. Clients include Red Bull, NatWest, Beats By Dre, EA FC and ... Show More
41m 2s
Oct 2025
How to Capitalize on Live Sports Season
Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports ... Show More
30m 49s
Jan 2024
BREAKING NEWS: Dave Portnoy Now Part Owner of Rumble w/ CEO Chris Pavlovski | PBD Podcast | Ep. 354
<p>Patrick Bet-David, Adam Sosnick, Tom Ellsworth, and Vincent Oshana are joined by Rumble CEO Chris Pavlovski.
Chris Pavlovski is the Founder and Chief Executive Officer of Rumble. As a three-time successful entrepreneur, Mr. Pavlovski has over 20 years’ experience in the onlin ... Show More
2 h
Jul 2020
Mike Horn & Cyril Despres - South African/French duo who teamed up for the Dakar Rally, Series 1 Episode 8
When two legends team up, their success is guaranteed. Professional explorer Mike Horn and rally driver Cyril Despres came together for the dakar rally and I met the crazy duo in Chamonix, France. They told me about fear, money, adrenaline and risks in motorsports and why their t ... Show More
1h 18m
Nov 2025
Nerd Alert: When Sports Advertising Works
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal why advertising du ... Show More
9m 17s