When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect their content.
More and more companies are paying to develop a “sonic identity” – a series of sounds, songs, and micro-jingles to help maintain a unified brand.
In this episode, in conjunction with the sound design podcast
Twenty Thousand Hertz, we hear the backstory to possibly the most successful audio branding campaigns in history. It’s a tale of guerilla marketing and the power of sonic suggestion.
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