logo
episode-header-image
Aug 2022
44m 58s

Creating Content for TikTok

DIGITAL MARKETING INSTITUTE
About this episode

Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don't know where or how to start? In this week's episode, podcast host Will Francis meets social agency Simply Social who work around the clock to stay on top of trends for their clients. General manager Peter Shannon and Olive Maher offer advice on marketers looking to set started with TikTok, and keep going with it. Indeed if you're a brand starting on social media for the first time, TikTok is the way to go.

A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

And if you enjoyed this episode please leave a review so others can find us!

Up next
Aug 22
Practical Entrepreneurship for Marketers
In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that ... Show More
45m 27s
Aug 1
How to Get Youth Marketing Right
In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠⁠Maurice Wheeler⁠⁠, CEO of We Are Family, a specialist agency focused on research, strategy, and creative work for brands that market to children, teens, and families. Maurice shares how his agency helps house ... Show More
55m 7s
Jul 11
Inside the Rise of Agentic AI
In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Dikshant Dave⁠⁠, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automatio ... Show More
42m 16s
Recommended Episodes
Jul 2021
Start a Podcast Today Before You Do Anything Else on Social Media | GVTV Classic
Today's episode is a classic segment of #AskGaryVee. One of the best and most efficient things you can do for your social media presence right now is starting a podcast. Whether you want to grow a LinkedIn following, start a popular YouTube series, or just have tons of content fo ... Show More
8m 22s
Jun 2021
Start a Podcast Today Before You Do Anything Else on Social Media | GVTV Classic
Today's episode is a classic segment of #AskGaryVee. One of the best and most efficient things you can do for your social media presence right now is starting a podcast. Whether you want to grow a LinkedIn following, start a popular YouTube series, or just have tons of content fo ... Show More
8m 22s
Sep 2022
#65: Marketing Hacks You Need to Grow Your Podcast
Starting and growing a podcast can feel like an uphill battle. There aren’t a lot of resources out there on how to grow a podcast and expand listenership. But if you know how to leverage a few key resources and use tried-and-true marketing techniques, you can grow your podcast au ... Show More
31m 25s
May 2022
How To Go Viral On TikTok
TikTok isn't just about dancing.  In 2022 over 66% of TikTok users are over the age of 18 and on average they open the app 16 times a day.  Being an early adaptor is key to get your business out there on any new platform. But understandably starting out on TikTok can be really da ... Show More
7m 49s
Jul 2023
The Basics of Starting a Campaign
“You know, as much as we all love podcasting, and we’re here talking about it, it can be difficult to navigate, and it can be difficult to know exactly where to go.” We love podcasting. We (probably) love podcasting more than the average person, but even we can admit it’s a bit d ... Show More
46 m
Jan 2023
#83: How to Make Your Dream Podcast a Reality
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   -- ... Show More
28m 29s
Mar 2024
Why TikTok Could Be an Incredible ATTRACT Strategy
Send us a textDo you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media. So what is social media good fo ... Show More
39m 39s
Sep 2019
TikTok: What Marketers Need to Know
Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORMATI ... Show More
43m 37s
Mar 2024
TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast
⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ The average TikTok user opens the app 19 times per day. It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many ... Show More
20m 30s
Apr 2024
581. Social Media Doesn't Have To Suck! Here's How
Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather ... Show More
31m 13s