TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a s ... Show More
Jul 13
Eurovision Song Contest: Inside the Gimmicks & Glamour
For millions of people, Eurovision is a cultural institution, and one of the biggest live television events on Earth. But for many Americans, it remains a complete mystery. In this episode, producer Andrew Anderson takes Dallas and Grace on a joyful crash course through the histo ... Show More
33m 56s
Jun 15
John Williams: A Composer’s Legacy
In our last episode, we followed composer John Williams from his childhood to his 1970s run with Steven Spielberg and George Lucas. Now, we pick up the story as John enters an era of seemingly impossible success… from Raiders of the Lost Ark to Home Alone, Jurassic Park, Schindle ... Show More
38m 51s
Jun 1
John Williams: A Composer’s Life
John Williams has written some of the most famous film scores ever, from Star Wars to Indiana Jones to Jurassic Park. But before the blockbuster success, there was a kid growing up around jazz musicians in New York, and a young composer trying to find his voice. In this episode, ... Show More
35m 37s
Oct 2025
TikTok’s Trojan Horse Strategy
When TikTok videos started to go viral on Instagram and Reddit, TikTok turned to professional sound designers to protect their content.More and more companies are paying to develop a “sonic identity” – a series of sounds, songs, and micro-jingles to help maintain a unified brand. ... Show More
25m 3s
Jun 2024
Looking for a Man, Finding a Record Deal
In April, a TikTok creator mused, "Did I just write the song of the summer?" Girl on Couch's "Looking for a man in finance" song spawned hundreds of remixes, and won her a record deal. While it might seem remarkable that a five-second TikTok sound can command the attention of pop ... Show More
27m 41s
May 2021
Is TikTok Ruining the Music Industry?
TikTok has become the modern Radio, this week, we talk about it's impact on the music industry as a whole. Thanks to Slip Stream for sponsoring this episode, Head over to http://www.slip.stream and enter your email in to access 1000+ free tracks. Subscribe to get access to the bi ... Show More
29m 12s
Jun 2022
So your song went viral on TikTok. What’s next?
On TikTok, pop stars — Halsey, FKA Twigs, and Florence Welch among them — have been complaining a lot lately about their labels forcing them to make TikToks. As people spent the early part of the pandemic staring at their phones instead of flocking to concerts, the short-form-vid ... Show More
33m 5s
Apr 2023
Harnessing the TikTok Boom
Rory Sutherland is joined by Khartoon Weiss, Global Head of Agency & Accounts at TikTok.Since launching in 2016, TikTok has seen a meteoric rise to success, currently boasting 1.2 billion monthly users across the globe. Rory and Khartoon discuss the unique elements of the platfor ... Show More
44m 43s