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May 2024
23m 4s

Boom Bling: TikTok's sonic guerrilla mar...

DALLAS TAYLOR
About this episode
TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a s ... Show More
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