In this second part of their deep-dive conversation, Molly Pittman sits down with Smart Marketer's Creative Director Ben Bennett to map out the exact creative systems used to produce dozens of high-performing ads every single month.
From team structure to tooling to hook variation strategies, Ben shares how Smart Marketer builds volume without sacrificing quality. You'll hear how they hire and test for the Creative Strategist role, why UGC needs a better incentive model, and how tools like ClickUp help make the whole system run.
"We've figured out how to multiply creative without multiplying chaos and this is how we do it." – Molly Pittman
Why your team could need a Creative Operations Manager
The 3 creative styles we use: Snack, Impact, Tailored
How AI is supporting (but not replacing) production
How to multiply a single hook into 24+ ad variations
Why ClickUp is the backbone of our creative ops
How we test and hire for Creative Strategist roles
Why incentivizing UGC creators is the next big opportunity
Smart Marketer – smartmarketer.com
Smart Marketer Agency – smartmarketeragency.com
Molly Pittman – mollypittman.com
Omnisend – smartmarketer.com/omnisend
Use code: SMART for 50% off your first 3 months
Alexander's Talent Agency – gottlnt.com
Past Episodes Featuring Ben Bennett:
• The Truth About Creative Volume, Meta's Shift, and What Still Works
• Winning Ad Creative: What Works Now & How to Measure It
• How to Make High-Converting UGC Ads
• How to Get the Best Possible Creative Help for Your Business
• How Flexible Use Content Can Help You With Your Creatives
ClickUp – clickup.com
Instagram – @smartmarketer | @mollypittmandigital
00:00 – Anthony intro + Omnisend offer
01:59 – Why creative volume is today's biggest question
03:36 – The underrated role: Creative Operations Manager
07:07 – Step 1: Research and why it still matters
10:29 – What we look for in Creative Strategists (and how we test them)
12:18 – Hiring success through Alexander's Talent Agency
14:02 – The "Creative Prism" framework explained
17:12 – Using AI to expand from 4 to 24 variations
21:07 – Snack, Impact, and Tailored: the 3 styles that work
25:48 – How we use ClickUp to manage high-volume production
31:21 – Reviewing performance data and planning the next round
40:11 – What's next: Creator incentives, agency collaboration, and scaling systems
If you enjoyed this episode, we'd love your support:
Leave a 5-star review on Apple Podcasts
Share it on social and tag us with #SmartMarketerPodcast
Have questions or feedback? Email us at: support@smartmarketer.com
Serve the world unselfishly and profit.