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Apr 2025
27m 48s

How To Win Customers In An AI Search-Dri...

I Hear Everything
About this episode

AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the full customer journey while maintaining brand representation in AI-generated responses.

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