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24m 51s

2358: The Triple Win Marketing Strategy ...

Mark Costes
About this episode

On today’s episode, Dr. Mark Costes sits down with returning guest Dr. Matt Standridge live from the Voices of Dentistry event in Gilbert, Arizona. Dr. Standridge shares the major life and career changes he’s made recently, including selling both of his dental practices and moving his family to Oklahoma City. With a renewed focus on education, content creation, and speaking engagements, Dr. Standridge reflects on the transition from ownership to associating, the pros and cons of no longer calling the shots, and how he's using his experience to elevate the practices he's now working with.
 
He also dives into his latest presentation on systematic smile design for GPs—drawing from the principles of Spears and Coyce—and reveals a unique triple-win approach to professional dental photography that builds community goodwill and enhances marketing. If you're a GP looking to integrate ortho, elevate case presentation, or find more balance in your professional life, this is one episode you don’t want to miss.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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