E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google’s Helpful Content Update destroyed their traffic.
I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was “real SEO” or just Google fixing its mistake.
You’ll learn:
- How HouseFresh rebuilt its traffic after the Helpful Content Update
- The power of brand signals, UX, and off-site marketing
- Why podcasts and YouTube appearances can supercharge your SEO
- The truth about E-E-A-T and what actually matters in 2025 SEO
- My personal take on the HouseFresh vs. Google debate
Whether you’re an SEO, a digital marketer, or just trying to grow your site - this episode will inspire you not to give up and to keep building your brand.
⭐️ HouseFresh - https://housefresh.com/about/
⭐️ Gisele Navarro’s LinkedIn breakdown - https://www.linkedin.com/feed/update/urn:li:activity:7381783915742674944?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7381783915742674944%2C7381803248032305153%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287381803248032305153%2Curn%3Ali%3Aactivity%3A7381783915742674944%29
⭐️ The debate around HouseFresh’s recovery - https://x.com/ichbinGisele/status/1977130773762465904
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Rebounds and Recoveries
00:28 HouseFresh: A Case Study in SEO Challenges
00:55 The Impact of Google's Helpful Content Update
01:59 Strategies for SEO Recovery and Growth
06:36 The Debate: SEO vs. Algorithm Correction
09:20 Conclusion: Key Takeaways and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#helpfulcontentupdate #searchengineoptimization #contentmarketing #digitalmarketing