Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi.
Nov 20
The Smartest Way to Grow on TikTok in 2025
<p>Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mik ... Show More
43m 27s
Feb 2025
To Grow Profitably, Take It Slow
Many companies, especially in the tech world, have come to embrace the idea of growth at all costs. But according to research from Gary Pisano, professor at Harvard Business School, most firms fail to consistently increase revenues and profits over the long term, adjusting for in ... Show More
30m 10s
Oct 2024
Audience Matters with Sarah Jordan, Constant Contact CMO
Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one of the best ways to better understand their audience?<br /><br />This week, Elena and Rob talk with Sarah Jordan, CMO of Constant ... Show More
28m 13s
Feb 2025
Ep 206 The Road to 2025: Smart Marketer's Lessons, Growth & What's Next
<p data-pm-slice="1 1 []"><strong>Molly Pittman is back with an inside look at Smart Marketer's journey and the strategies shaping 2025!</strong></p> <p>After a challenging yet transformative year, Molly shares what's been happening behind the scenes, why Smart Marketer took a br ... Show More
32m 22s
Aug 2023
DBE 124: From Grief to Growth: How Your Mindset Can Transform Your Business With Lauren Furtado
In this episode of the Digital Business Evolution podcast, Jess is joined by CPA Lauren Furtado. Lauren, who has a wealth of experience in entrepreneurship and business, has overcome tremendous grief and emerged with a powerful mindset that drives her success. She is skilled at r ... Show More
52m 56s