Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi.
Oct 8
YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers
Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.Opening With a Banger Hook and Building Intrigu ... Show More
43m 32s
Sep 24
Why Unpolished Reels Win: An Instagram Growth Strategy for Business
Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and c ... Show More
46m 34s
Sep 2022
Customer-led growth | Georgiana Laudi (Forget The Funnel)
<p>Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion rates through customer-led growth. She’s also a marketing and growth advisor to companies like MarketerHire, SparkToro, and Sp ... Show More
1h 6m
Mar 2025
673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on ... Show More
44m 39s
Sep 2025
Why Retention and Expansion Are the New Prospecting
Lightning Round: Top 10 Mistakes that Are Killing Your Pipeline Question: Mike from San Diego asks, "Our company is growing fast, both organically and through acquisitions. We're great at landing new business, but I'm worried our customer retention is slipping. How do I get my te ... Show More
25m 21s
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
<p><em><strong>Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue</strong></em> by Georgiana Laudi and Claire Suellentrop</p> <p>ABOUT THE BOOK:</p> <p>Your product is great. So why is marketing it so hard?</p> <p>Many SaaS companies struggle wi ... Show More
