Meta just launched its biggest algorithm update in years! If your ads started tanking in August, Andromeda could be the reason. In this game-changing episode, Smart Marketer's agency director, Pep Hufen, reveals how Andromeda is reshaping the ad platform from the ground up and what you must do to stay ahead.
"Think of it as Meta completely rebuilding the engine of a car while you are still driving it." – Pep Hufen
Are your Meta ads underperforming lately? You're not alone.
In this episode, Pep Hufen breaks down Meta's new Andromeda update; an overhaul of the Facebook Ads engine that's leaving many advertisers behind. From collapsing campaign structures to rethinking creative strategy, this episode gives you the exact playbook Smart Marketer is using to help clients thrive in the new landscape.
With millions in monthly ad spend under management, Pep shares real case studies, what's actually working post-Andromeda, and the critical mistakes to avoid if you want to keep acquiring new customers in 2025.
What the Andromeda update is (in plain English)
Why your old campaign structure no longer works
How creative portfolios, not single ads, are now key
The new rule for campaign consolidation (and why it works)
Why broad targeting and data density matter more than ever
How to prevent Meta from wasting budget on repeat customers
Four action steps to future-proof your Meta ad strategy
Smart Marketer – smartmarketer.com
Smart Marketer Courses – smartmarketer.com/courses
Omnisend Email & SMS platform we recommend - (Use code SMART for 50% off first 3 months)
Follow Pep on Instagram – @pep_hufen
Want help implementing? Contact Smart Marketer Agency
00:00 – Introduction: Meet Pep & The Meta Shake-Up
02:12 – What Is Andromeda? Meta's New Ads Retrieval System
03:58 – Advantage+ Is Now Default: Autopilot Mode Activated
04:46 – Creative Portfolios > Ad Variations
05:41 – Campaign Structure Overhaul: One Campaign Per Offer
06:39 – Why Consolidation Is King & ABOs Are Out
07:27 – Case Study: How Clean East Dropped CPAs by 35%
08:23 – Caution: Andromeda May Kill Your New Customer Acquisition
09:13 – The Fix: Add Exclusions for Site Visitors & Customers
10:03 – Four Things You Must Do Now (Creative, Structure, Backend)
11:00 – Final Thoughts: Volume, Variety, and Velocity Win in 2025
11:59 – Outro: Subscribe, Share, and Serve the World Unselfishly
Thank you for tuning in! This podcast thrives because of your support. If you got value from today's episode, please:
Leave a 5-star review on Apple Podcasts – Click Here
Share this episode on social and tag us with #WeOutHere
Got feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit!