We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for today's topic: content.

As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while).

And yep, we've all heard the warnings about "ghosting" on Instagram and how it impacts the algorithm. The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away!

In this episode, I cover:

My plan for batching & scheduling Instagram + brand partnership content
Why I’m giving myself space for fun, low-pressure IG content while on leave
How I’m delegating Instagram engagement & DMs to my team
Systems I’ve put in place for podcast episodes, email newsletters & launches
Key lessons + takeaways you can apply to your own business prep and time away

Connect with Kelly:

Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy website

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Resources & Links:

This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Part 3: How I’m Posting Content During M...