You’ve heard the quote, "By failing to prepare, you are preparing to fail," but how much time do you spend preparing your team's culture? In this episode, hosts JP Nerbun, Nate Sanderson, and Betsy Butterick break down why an intentional plan for your culture is just as critical—if not more so—than your tactical systems. They reveal the biggest excuses coaches use to avoid this essential work and share actionable strategies to build a strong foundation. Learn how to align your staff, connect with your athletes on a deeper level, and proactively engage with parents to create a culture that can withstand the pressures of a long season.3:06 - Common Obstacles7:26 - Top 3 Foundational Practices11:58 - The Power of Expectations14:55 - Co-Creating Standards21:11 - The Dream Manager25:58 - Engaging Sports ParentsJoin the TOC Coach Community- Get your 7 Day Free Trial https://www.skool.com/toccoach/aboutSubscribe to the Team Culture Toolbox Newsletter so you don’t miss the notes to this and every episode! https://www.tocculture.com/newsletter Learn More and Apply for the next TOC Coaching Retreat: https://www.tocculture.com/retreat Listen to the Culture Builders Podcast: Youtube | SpotifyInterested in booking TOC for a team meeting/consultation? Click here→ https://www.tocculture.com/contactTOC Coaching & Culture Certification : https://www.tocculture.com/offers/3FEMNae2/checkoutLearn More about TOC and how we can help enhance your coaching experience https://www.tocculture.com/Learn More about Besty Butterick and her work with coaches! https://betsybutterick.com/Follow Us On Social MediaSubstack: https://substack.com/@jpnerbuntocInstagram- https://www.instagram.com/tocculture/ TikTok- https://www.tiktok.com/@tocculture Youtube- https://www.youtube.com/@tocculture