Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look.
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The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk throug ... Show More
Aug 27
Tasty Tactical Tidbits || Don’t Call It a Rebrand
Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’. ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presente ... Show More
41m 26s
Aug 2024
DOJ antitrust chief is ‘overjoyed’ after Google monopoly verdict
Today, I’m talking to Jonathan Kanter, the assistant attorney general for antitrust at the United States Department of Justice. This is Jonathan’s second time on the show, and it’s a bit of an emergency podcast situation. On Monday, a federal court issued a monumental decision in ... Show More
47m 47s
Aug 2024
Google lost its first antitrust case, so what happens next?
The Verge's Nilay Patel, Alex Cranz, Alex Heath, and Lauren Feiner discuss a federal judge ruling that Google violated US antitrust law, X suing a group of major advertisers over an “illegal boycott”, and the rest of this week's wild tech news. Further reading: Judge rules that G ... Show More
1h 23m
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.-----Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all ... Show More
30m 49s
Aug 2024
Prof G Markets: Breaking Down the Google Monopoly Ruling — ft. Rebecca Allensworth
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Scott and Ed open the show by discussing Airbnb, Disney, and Shopify’s latest earnings, as well as X’s lawsuit against advertisers. Then they speak with Professor Rebecca Allensworth, Associate Dean for Research at Vanderbilt Univers ... Show More
57m 5s
Nov 2023
The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm. -----------You want growth for your law firm, so what’s your plan? Gyi ... Show More
39m 23s