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Sep 23
50m 21s

“I Don’t Trust Them” - Branding Expert C...

Abbey Sharp / Frequency Podcast Network
About this episode

Here’s a run down of what we discussed in today’s episode:

  • Introduction
  • Why Wellness Marketing Hits Different
  • AG1 and the Power of Strategy Over Substance
  • TikTok Green Flags and Red Flags
  • What Gen Z and Millennials Really Want From Brands
  • When Transparency Becomes a Superpower
  • Arrae Protein and Other Marketing Fails
  • Other Sneaky Tactics Wellness Brands Use
  • Crisis Mode: How (Not) to Handle a PR Disaster
  • Influencer Partnerships That Make or Break a Brand
  • Hot Seat: Camille Reviews Neue Theory
  • Three Red Flags to Watch For in Wellness Marketing
  • How to Spot Hype vs. Truth

Check in with today’s amazing guest: Camille Moore

 

Disclaimer: The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.

If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go to eatingdisorderhope.com.

 

🥤 Check out my 2-in-1 Plant Based Probiotic Protein Powder, neue theory at www.neuetheory.com or @neuetheory and use my promo code BITEBACK20 to get 20% off your order!

 

Don’t forget to Please subscribe on Apple, Spotify or wherever you get your podcasts and leave us a review! It really helps us out.

 

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If you liked this podcast, please like, follow, and leave a review with your thoughts and let me know who you want me to discuss next!

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