If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.
In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.
You’ll learn:
Why trust-building offers actually make it easier to sell high-ticket.
Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.
How to use social media and one-word marketing to generate daily sales.
1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.
3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession.
5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales.
8:46 – 10:30 Kelly’s 2026 plan
12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.
16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.
19:21 – 22:15 The new LIGHT launch model
Listen to Episode 1167 of The Kelly Roach Show: Using Feedback Loops to Create Instant Offers that SELL! https://podcasts.apple.com/us/podcast/1167-using-feedback-loops-to-create-instant-offers/id1052353755?i=1000726197198